Manage your audience

The audience is the group of users who will receive your push notifications and emails. Properly managing your audience is essential to send relevant, segmented, and personalized messages. In PushFire, your audience is organized into three interconnected levels:

• Subscribers: Individual users with their data, devices, and preferences.
• Segments: Dynamic groups of subscribers that update automatically based on criteria you define.
• Tags: Flexible categories that allow you to organize, filter, and personalize communication with your users.

This structure gives you full control over who receives your messages, allowing you to tailor campaigns to different audiences and behaviors. From this page, you can navigate between the three levels, manage subscribers, create smart segments, and assign tags to maximize relevance and effectiveness in your communications.