Tags

Tags are labels you can assign to subscribers to:

• Categorize: Organize users by traits or behaviors.
• Filter: Quickly find specific user groups.
• Segment: Build segments using tag combinations.
• Personalize: Tailor messages based on users' tags.

PushFire automatically creates protected tags for each new project:

User Status

• New: Newly registered user
• Inactive: Inactive user
• IsAnonymous: Anonymous user
• IsDeviceless: User without devices
• HasDevices: User with devices registered

Verification

• EmailVerified: Verified email
• PhoneVerified: Verified phone

Plan and Role

• Paid: User with paid plan
• Role: User role

Activity

• LastActive: Last activity timestamp

Automatic

• New: Assigned to all new users
• IsAnonymous: Assigned if no external_id
• LastActive: Assigned at registration

Manual

• Assign custom tags via subscriber profile or bulk actions.

Classification: plan (free, premium, enterprise), status (new, active, inactive, vip), origin (web, app, referral)
Behavior: buyer, engagement, interest
Campaigns: promo_black_friday, trial_expiring, onboarding_week1

Tag List

View all tags in a structured table with:

• Name: Tag identifier
• Description: Purpose or usage of the tag
• Status: Active / Inactive
• Type: System (protected) or Custom
• Subscribers: Number of users assigned
• Segments: Number of segments using the tag
• ID: Unique identifier

Tag Detail / Edit / Delete

• Requires Editor or Owner role
• Allows you to:
  • View detailed information about the tag
  • Edit name, description, and status
  • Delete the tag along with all associated links (with confirmation)

Creating a New Tag

• Available via “Create Tag” button in the main page or modal dialog
• Only Editor or Owner role can create tags
• Form includes:
  • Name (unique identifier)
  • Description (purpose)
  • Status (active/inactive)

Automatic validation for required fields

• Use consistent, descriptive names
• Document each custom tag
• Regularly clean unused tags
• Use combinations and dynamic values for advanced segmentation and automation